The Brief:
Create a festive, footfall driving event that’s fun for all the family.
Our client wanted to create an experience where children and adults could have fun together and take a break from Christmas shopping. It had to be exciting enough to drive footfall and also enticing enough to increase dwell. Space on the mall was limited but the option to use a small empty retail unit was available.
What we did
We created a magical snow room complete with 150kg of pure white confetti snow. The room was powered by 8 computer controlled blowers which created a picture perfect snow storm. We also installed tippers and buckets so children could dunk their parents.
