The Brief:
Our client tasked us with creating something magical for Christmas 2021. For their first post-pandemic, they wanted to wow customers whilst still making them feel safe.
Driving footfall to the shopping centre was a must, but our client also wanted to get people talking and sharing content online. What ever we did had to be immersive and stunning.
What we did:
The Glow Room, an immersive light experience set to a story about a robin on a mission to spread Christmas cheer. We took over an empty unit, filled it with 33,000 led lights, and integrated sound and smell to reach every sense.
Attendance
31,094
Percentage Conversion
42%
Charity Donations
£4,357
