Victoria Springs: Pool Party

Tasked with creating the pinkest, prettiest pool party this summer. Inspired by Malibu and Barbie.

Combined a 5m x 5m ball pit with bespoke photo opportunities to make a splash at the shopping centre. Colour palette needed to be pink to create the perfect theme and brand for this summer. Needed to attract families as well as visitors keen to get their summer socials content.

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Over 5,000 visitors during three week period

73% said they enjoyed the event

67% of visitors came to the shopping centre specifically for this event

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