The Brief:
Send visitors of the shopping centre on a journey out of this world!
Client wanted a fully immersive experience that was space themed. It would have a main event and activity but would also incorporate elements throughout the centre. Main customer were the families as it was during the summer holidays so wanted to encourage dwell time as part of their visit.
What we did
Main attraction was a Space projection room that guided visitors on a journey through space using a three-walled projection experience. Props, including hanging planets were dotted around the centre as part of a Space trail and a Pledge Wall was created to highlight the sustainability message from the centre.
15,296 visitors
72% conversion rate
1,130 email opt-in
2,785 photos were taken on Pledge Wall
89% said they enjoyed the event
What people said
“It is free and kept the kids occupied. They loved dressing up, pretending to be astronauts. The lights and music was breath taking.”
“It was a unique experience suitable for all the family.”
“I went to lakeside then travelled back another day just to go. My children aged between 2 to 9 loved it. It was educational and broke up the day it being free was a bonus.”
“A nice little area with enough to do whilst waiting for the show and the show was really good, captivated my children.”