The Edit
Produce a space to display stores’ product as well as activate at weekends with Beauty Masterclasses and sampling stations.
What we did: Created a space which had four fashion pods that allowed shopping centre to rotate displays from product supplied by retailers. The large archway in the centre, was a centre feature and acted as a natural focal point for masterclasses at the weekend. Chairs, AV system and sampling stations were added to activate the space.
201 Masterclass attendees
Sales increase on promoted stock
18 participating retailers
7 participating beauty brands
